As part of his bitter rivalry with the Weider’s Dan Lurie promotes his own form of the Mr Olympia title (1975 Mr Olimpia / Mr Olympus) in Tijuana Mexico. Sergio Oliva would beat out Ralph Kroger for the title. Ralph won the WBBG Mr International earlier in the evening. Sergio would go on to win this title in 3 year’s in a row.
Source: MuscleMag International Annual (Annual 76)
